As public, private, and nonprofit organizations attempt to maximize their human and monetary resources, they often seek professionals with specialized skills to assess program demands and viability, evaluate program success, direct change and inform policy. Graduates of the Applied Sociology (ASOC) master's program are trained to fill such roles and effectively apply their knowledge and skills in employment areas including healthcare, local, state and national government, nonprofit social services, community activism, marketing research, human resources, and business administration.

• Graduates of the program will be able to make an evidence-based argument.
• Graduates of the program will be able to evaluate the strengths and weaknesses of different research methods.
• Graduates of the program will be able to interpret the results of different types of data gathering.